The Influence of Pharmacists Communication Skills in Pharmaceutical Services on the Level of Trust, Satisfaction and Patient Loyalty
Keywords:
Communication, Satisfaction, Trust, LoyaltyAbstract
Pharmacists hold a strategic position in the healthcare system, by providing direct medication services to patients. Pharmacists can improve patients’ understanding and adherence by gathering relevant therapeutic information, thereby offering appropriate interventions. Communication is essential in healthcare services; poor communication can adversely affect performance. This study aims to examine the influence of pharmacists' communication skills on patient trust and loyalty. This research uses the narrative review method by collecting data from journal articles published between 2020 and 2023. Article searches were conducted manually on three databases: PubMed, ScienceDirect, and Google Scholar. The results indicate that effective communication is a key element in increasing patient satisfaction and significantly influences patient trust and loyalty.
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